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The 4 Qualities that all Cosmetic Packaging should have
It’s no secret that product packaging is paramount, especially when discussing beauty products and cosmetics. The right cosmetics packaging not onl...
5 Advancements and Marketing Trends in the Beauty Industry
With a focus on meeting the consumer’s needs, the beauty industry is leveraging digital innovations to customize and personalize different beauty t...
Why You Should Be Using the Power of Social Media Marketing
You know the impact of social media in today’s marketplace, yet you may not have used it as much as you could to market your brand of cosmetics or ...
How to Create Packaging That Reflects Your Important Brand
Your brand is your bread and butter as a cosmetics or skincare manufacturer. And the product itself is only part of that brand. The face -- or pack...
Why cosmetics companies need sustainable packaging in today’s marketplace
A company’s identity is everything. And packaging is the most visible part of that product’s identity. Packaging should tell the right story about ...
How Social Media Has Changed the Way We Market Cosmetics
Cosmetics and beauty have always been highly competitive industries and had historically relied on huge advertising campaigns in glossy magazines a...