You know the impact of social media in today’s marketplace, yet you may not have used it as much as you could to market your brand of cosmetics or skincare products. With the impact of our various social media conduits, marketing your brand is easier than ever. Here are a few ways you can use the power of social media to attract attention to your products.
Why Social Media?
One reason is clear: social media is far more interactive than paid advertising. With social media, your customer feels a part of a community and you can leverage that in many ways. Add to that the fact that social media offers access to a broad spectrum of consumers. You don’t have to pick and choose your demographics with social media because they are all there, readily available for your message.
Visuals Gone One Step Further
Skincare and makeup are products that lend themselves to the visual. This offers you a great amount of creativity with the way you market your products, from videos to still shots to creative infographics. The sky's the limit when it comes to how you can represent yourself visually.
Social media also allows you the more traditional approach of paid advertising. When you want to target specific demographics, social media helps you target your audience and gives you analytics to help you decide whether it is offering a valid ROI.
What is the best thing you can do to spread the word about your product? Word-of-mouth grows exponentially in the online world with testimonials. Sure, you can seek out a celebrity or influencer but average consumer testimonials lend an aspect of “real” and unsolicited.
How do you use your product? As they say in the publishing industry, don’t tell, show. And that’s exactly what you do with a tutorial. Creating a video that shows how your products are used is a great way to interact with your audience, especially if they can make comments or ask questions.
Make an Offer They Can’t Refuse
You are still asking your customers to part with their hard-earned money to buy your product. Make it easier for them. Offer them a special price or sponsor a giveaway. This can create loyalty while having fun with it.
Social media is social. When you are accessible to your customers, you create a sense of community around your products. Engaging directly with your customers makes them feel special instead of being marketed to. Answer comments and feedback directly and you will make lifetime customers. And if anything has gone wrong, you can deal with it quickly so you don’t run the risk of a damaged reputation.
Although it may take a while to get the hang of social media marketing, once your brand begins to grow it will be exhilarating. In today’s landscape there is little more relevant in the marketing world than social media.
At APG, we know the cosmetics industry and can help you develop packaging that can get your brand noticed whether you are marketing on Facebook, Instagram, YouTube or any other social media site. Contact us at (626) 385-5858 or email us at Sales@apackaginggroup.com and let us show you the latest in our line of packaging options.