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In today’s beauty world, it’s become the responsibility of brands to do their best for the environment.

This covers things like choosing ingredients from ethical sources, donating a percentage of profits to charity, and exploring recyclable packaging materials.

Beauty packaging is an extremely exciting space to be in, especially when more brands are starting to push the boundaries and coming up with innovative solutions to meet changing customer demands.

The pandemic caused a big shakeup for all industries but had a particularly big impact on beauty consumers.

The first thing that you should consider when it comes to eyeliner packaging is functionality. Eyeliner is a product that can be notoriously hard to use, especially when you’re trying to create dainty wings or precise lines, so functionality is everything.

As beauty packaging continues to evolve, many manufacturers – just like us at APackaging Group – are coming up with new, innovative ways to make things more efficient for consumers.

Customers now want high-performing products that are versatile and can be used for multiple purposes. Packaging manufacturers can use this trend to focus on multi-use products.

When looking for packaging options, you will normally have two choices; stock packaging and custom packaging. But which one is right for your brand, and which is most efficient?

This rise in new packaging options also comes as the beauty industry becomes more saturated with new brands, making it increasingly hard to make your product stand out on a shelf full of competitors offering similar things.