A key trend in the beauty packaging industry is the shift towards more sustainable and eco-friendly materials. Numerous manufacturers in the United States have been leading the charge in this area, developing new materials that are biodegradable, compostable, and recyclable. This has been driven in part by consumer demand for more sustainable products, but also by increasing regulatory pressure to reduce waste and environmental impact.
In today’s beauty world, it’s become the responsibility of brands to do their best for the environment.
This covers things like choosing ingredients from ethical sources, donating a percentage of profits to charity, and exploring recyclable packaging materials.
Beauty packaging is an extremely exciting space to be in, especially when more brands are starting to push the boundaries and coming up with innovative solutions to meet changing customer demands.
The pandemic caused a big shakeup for all industries but had a particularly big impact on beauty consumers.
The first thing that you should consider when it comes to eyeliner packaging is functionality. Eyeliner is a product that can be notoriously hard to use, especially when you’re trying to create dainty wings or precise lines, so functionality is everything.