Is psychodermatology the next evolution in cosmetics?

If you haven’t heard of the term psychodermatology before, you wouldn’t be the first. This skincare trend is relatively new but is expected to become a hot topic in 2024.

Is psychodermatology going to be the next evolution in cosmetics? Keep on reading to find out how it’s reshaping beauty standards and consumer expectations beyond packaging.

What is Psychodermatology?

Psychodermatology is a holistic approach to skincare that intertwines psychology and dermatology.

It acknowledges the impact of psychological factors, such as stress, emotions, and mental well-being, on the health and appearance of the skin. These ideas are then combined with more traditional dermatology, that focuses on external treatments. When they come together you get psychodermatology, the idea that you need to address internal factors as well as external if you want to have great skin.

The Mind-Skin Connection: Stress, Emotions, and Skin Health

There is a strong connection between our mind and our physical bodies – including the skin. Just think about the last time you were super stressed, did you notice that your skin also started to break out, get dry, or look duller than it usually would?

Stress, anxiety, and negative emotions can trigger or exacerbate skin conditions, including acne, eczema, and psoriasis. Although you can’t think your way to better skin, making small lifestyle changes – like mindfulness and wellness practices – can make some improvements to your complexion.

Is It Time To Go Beyond Topical Treatments?

Psychodermatology goes beyond traditional skincare practices by incorporating psychological interventions rather than trying to treat skin conditions with external products alone.

Cognitive-behavioral therapy, mindfulness, and stress management techniques become integral components of treatment plans. By addressing the root causes of skin concerns, psychodermatology aims to provide long-term solutions that extend beyond the surface of the skin.

The Impact on the Cosmetic Industry

The new wave of psychodermatology is marking a shift in the cosmetic industry, but it’s not a completely new idea.

The connection between wellness and beauty has been a big business for some time – it’s a term that has changed a range of industries, including beauty. Consumers are already primed to take a more holistic approach to their beauty routines and understand the impact that wellness can have externally.

Because more consumers are starting to take a more holistic approach to their routines, beauty brands have had to adapt to this shift and think about how they can integrate psychological considerations into their formulations and marketing strategies.