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Exploring the role of each layer in beauty packaging
The beauty industry is an extremely profitable industry that’s expected to reach a value of US$646.20bn in 2024. Although the industry is extremely lucrative, it is also very competitive.
When you’re competing against other brands that are all doing whatever they can to bring out new, exciting products, you need to do whatever you can to make your products stand out.
One way of achieving this is through making the right packaging choices – keep on reading to find out how you can approach these decisions, for each layer of your packaging.
What should you think about when designing e-commerce packaging
On a shelf, it’s easy to see the full range of products that a company sells, but this isn’t so easy when you’re scrolling through product listings.
If you have multiple products, maintain a consistent design theme across the entire product line. Consistency fosters brand cohesion and helps customers identify products from the same brand easily.
4 ways packaging can help you achieve your brand objectives
Aesthetics aside, your packaging should be designed with the user in mind. Ease of use, whether in dispensing the product or storing it, contributes to a positive user experience.
Whether you’ve got a foundation that doesn’t pump out enough product, or lipgloss that leaks every time you use it, customers do not like packaging that isn’t functional. Make sure your packaging is fit-for-use and you’ll quickly enhance customer satisfaction and loyalty.
What packaging should you use for your new makeup brand?
Packaging is not just something that holds your product, but something that can attract customers, convey your brand’s message, and encourage sales.
If you’re stuck with where to start when it comes to designing your product packaging, here’s everything you should know.
Tips on How to Convey Your Brand Image Through Packaging
It’s time to stop thinking of packaging as just a vehicle to house your product, it’s so much more than that.
To convey a story, think of the type of person your product would be. Are they young? Old? Adventurous? Minimal?
How convenience is being prioritized in personal care packaging
The convenience packaging trend has been apparent in many different industries, and the personal care industry is leading the way with new innovations.
Because convenience for customers is now one of the key considerations for any packaging manufacturer, here are some examples of how it’s being prioritized in personal care packaging.