10 Beauty and Personal Care Trends in eCommerce Set to Shape 2024

10 Beauty and Personal Care Trends in eCommerce Set to Shape 2024

beauty brands

A lot of personal care brands are starting to embrace subscription models and personalized care boxes, from razor brands to toothpaste brands.

Consumers are drawn to these purchasing models as they take the hassle out of stocking up on your daily personal care items. It’s also beneficial to brands as it provides recurring revenue streams.

Why are ergonomic considerations crucial for new packaging designs?

Why are ergonomic considerations crucial for new packaging designs?

beauty brands

Ergonomic considerations don’t just apply to the actual application of products, you also have to think about how practical your packaging is when it’s being stored or being transported.

Packaging that is compact, stackable, and leak-proof is much more convenient, especially when you’re on the go.

Whether it's a foundation tube or a skincare bottle, ergonomically designed packaging ensures that products fit seamlessly into various lifestyle scenarios.

What should you think about when designing e-commerce packaging

What should you think about when designing e-commerce packaging

beauty brands

On a shelf, it’s easy to see the full range of products that a company sells, but this isn’t so easy when you’re scrolling through product listings.

If you have multiple products, maintain a consistent design theme across the entire product line. Consistency fosters brand cohesion and helps customers identify products from the same brand easily.

How to create a memorable packaging design for your product launch

How to create a memorable packaging design for your product launch

beauty brands
Understand your target audience: The first step in creating a memorable packaging design is to understand your target market. You need to know data such as age group, gender, lifestyle, preferences, and interests. This information will help you choose the right colors, fonts, and graphics for your packaging design that will appeal to your ideal consumer.

    •    Use high-quality materials: Not only will high-quality materials protect your product, but they’ll also create a positive impression of your brand. Customers associate superior packaging with high-quality products, which can increase the perceived value of your product. Choose materials that are durable, sustainable, and align with your brand values.

What does blockchain mean for the beauty packaging industry?

What does blockchain mean for the beauty packaging industry?

beauty brands

Blockchain has started to be incorporated into various aspects of the manufacturing process for beauty packaging, with some pretty impressive results that could benefit the whole industry.