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How to design eye-catching cosmetic packaging that sells

How can choosing the right closure and packaging enhance your user’s experience?
When you’re putting a product out to market it goes without saying that you want the packaging to grab the consumer’s attention whilst also representing the product and the brand. However, usability and convenience to the end user should be ignored at your peril.

How to send the right brand messaging through your packaging design
Putting the right brand messaging out there is more than just picking the right fonts and colors for an aesthetic appearance. Here is how you can send the right brand messaging through your packaging design.

Beauty Packaging Trends That are Expected to be Big in 2023
The pandemic made us reconsider the way we view science (thanks to the vaccine) as well as our surroundings. Many of us found a new found appreciation for nature when there was little to no entertainment to be had during lockdown apart from going for walks, hikes or bike rides.

How Packaging can Protect Your Beauty Products, Whatever the Weather
At APG we often recommend our range of airless packaging to clients who want to make sure that weather is not an issue when they’re shipping their products to retailers or etailers.
Airless packaging is a form of packaging or dispensing system that eliminates air and doesn’t allow it to come into contact with the product.

What is ‘borderless design’ and how can you use it in your cosmetics business
Although you may be doing your research into different customer groups and different global requirements, part of your work will include creating packaging that’s able to easily navigate your global customer base.

How beauty buyers have changed over the pandemic, and how this affects your packaging
The pandemic caused a big shakeup for all industries but had a particularly big impact on beauty consumers.

A step-by-step guide on making the perfect eyeliner packaging
The first thing that you should consider when it comes to eyeliner packaging is functionality. Eyeliner is a product that can be notoriously hard to use, especially when you’re trying to create dainty wings or precise lines, so functionality is everything.

How you can incorporate airless packaging into your business
As beauty packaging continues to evolve, many manufacturers – just like us at APackaging Group – are coming up with new, innovative ways to make things more efficient for consumers.

What do customers look for in good skin care packaging?
Although the formula is most important when it comes to skincare, brands can’t ignore the importance of packaging and how this can affect customers’ buying decisions.

What does a minimal beauty routine mean for cosmetic packaging manufacturers?
Customers now want high-performing products that are versatile and can be used for multiple purposes. Packaging manufacturers can use this trend to focus on multi-use products.

Great examples of how genderless packaging is transforming the beauty industry
In recent years, we have seen some great examples of how brands can go against the grain and embrace customers’ calls for more inclusivity.
Here is how genderless packaging is transforming the beauty industry.