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When you’re putting a product out to market it goes without saying that you want the packaging to grab the consumer’s attention whilst also representing the product and the brand. However, usability and convenience to the end user should be ignored at your peril.

Putting the right brand messaging out there is more than just picking the right fonts and colors for an aesthetic appearance. Here is how you can send the right brand messaging through your packaging design.

The pandemic made us reconsider the way we view science (thanks to the vaccine) as well as our surroundings. Many of us found a new found appreciation for nature when there was little to no entertainment to be had during lockdown apart from going for walks, hikes or bike rides.

At APG we often recommend our range of airless packaging to clients who want to make sure that weather is not an issue when they’re shipping their products to retailers or etailers. 

Airless packaging is a form of packaging or dispensing system that eliminates air and doesn’t allow it to come into contact with the product. 

Although you may be doing your research into different customer groups and different global requirements, part of your work will include creating packaging that’s able to easily navigate your global customer base.

The pandemic caused a big shakeup for all industries but had a particularly big impact on beauty consumers.

The first thing that you should consider when it comes to eyeliner packaging is functionality. Eyeliner is a product that can be notoriously hard to use, especially when you’re trying to create dainty wings or precise lines, so functionality is everything.

As beauty packaging continues to evolve, many manufacturers – just like us at APackaging Group – are coming up with new, innovative ways to make things more efficient for consumers.

Although the formula is most important when it comes to skincare, brands can’t ignore the importance of packaging and how this can affect customers’ buying decisions.

Customers now want high-performing products that are versatile and can be used for multiple purposes. Packaging manufacturers can use this trend to focus on multi-use products.

In recent years, we have seen some great examples of how brands can go against the grain and embrace customers’ calls for more inclusivity.

Here is how genderless packaging is transforming the beauty industry.

Coming up with a design that looks good, is functional, and speaks to your target customer can seem like you’re trying to juggle with too many balls.

But, we promise you that beauty packaging design is not as daunting as it seems!

Here are 10 beauty packaging tips that we share with all our customers, that will make your next product planning session a breeze.