A well-informed consumer is more likely to appreciate and support sustainable packaging initiatives so try to develop marketing campaigns and content that educate them about the importance of sustainable packaging.
Emphasize the positive role they play in contributing to a more sustainable future and encourage them to take responsibility to make more eco-friendly choices.
- When you’re designing beauty products, packaging shouldn’t be left to the last minute. It’s an important factor in the overall functionality and usability of your products that consumers really do care about.With liquid formulas, you may be choosing between mist sprays or aerosols. Here’s how you can decide which packaging format will work best for your products.
Your packaging design is a critical component of creating a strong brand identity and establishing a connection with your customers.
It’s the first point of contact between your products and buyers, so it can be a powerful tool that shapes perceptions and can have a huge influence on purchasing decisions.
When done effectively, packaging design can position your brand as much more premium and exclusive. Here’s how your packaging design can help you deliver a more premium brand experience.
Ergonomic considerations don’t just apply to the actual application of products, you also have to think about how practical your packaging is when it’s being stored or being transported.
Packaging that is compact, stackable, and leak-proof is much more convenient, especially when you’re on the go.
Whether it's a foundation tube or a skincare bottle, ergonomically designed packaging ensures that products fit seamlessly into various lifestyle scenarios.
On a shelf, it’s easy to see the full range of products that a company sells, but this isn’t so easy when you’re scrolling through product listings.
If you have multiple products, maintain a consistent design theme across the entire product line. Consistency fosters brand cohesion and helps customers identify products from the same brand easily.
While aesthetics play a significant role in the price of your product, a lot of brands get swept away with graphics and forget that practicality and functionality are equally important to their consumers.
Packaging that is not only visually appealing but also functional, easy to use, and convenient can justify a higher price. For example, creating an aerosol spray that only requires a neutral wrist rotation is much more comfortable for customers than the typical aerosol sprays that require a more pronated wrist rotation.
The ongoing discourse around gender identity is increasingly influencing product design and marketing strategies. Gone are the days when blue was reserved for boys and pink for girls. Nowadays, many brands are choosing to steer away from presenting products as gender-specific.
This move, however, tends to be more apparent within new brands rather than established brands. But whether you’re new to the cosmetic and skincare industry or you’ve been hanging around a while, there’s certainly value in evolving your packaging design in line with changing cultural attitudes. After all, it’s important to keep up with changing tides or risk being left behind. With this in mind, here are some ideas for gender-neutral packaging design:
- When you embrace the use of minimalist design for your packaging, it puts the product in the foreground. Take The Ordinaryas an example. This company’s packaging highlights the value of minimalist design, as their no-nonsense approach lets the formula of the product do the talking. From just glancing at the packaging, the consumer can easily glean what the product is, and there is no overly verbose description.
When you’re putting a product out to market it goes without saying that you want the packaging to grab the consumer’s attention whilst also representing the product and the brand. However, usability and convenience to the end user should be ignored at your peril.
Putting the right brand messaging out there is more than just picking the right fonts and colors for an aesthetic appearance. Here is how you can send the right brand messaging through your packaging design.