What is ‘borderless design’ and how can you use it in your cosmetics business

What is ‘borderless design’ and how can you use it in your cosmetics business

Although you may be doing your research into different customer groups and different global requirements, part of your work will include creating packaging that’s able to easily navigate your global customer base.

Hygienic products

How beauty buyers have changed over the pandemic, and how this affects your packaging

The pandemic caused a big shakeup for all industries but had a particularly big impact on beauty consumers.

eyeliner packaging

A step-by-step guide on making the perfect eyeliner packaging

The first thing that you should consider when it comes to eyeliner packaging is functionality. Eyeliner is a product that can be notoriously hard to use, especially when you’re trying to create dainty wings or precise lines, so functionality is everything.

 

How you can incorporate airless packaging into your business

How you can incorporate airless packaging into your business

As beauty packaging continues to evolve, many manufacturers – just like us at APackaging Group – are coming up with new, innovative ways to make things more efficient for consumers.

What do customers look for in good skin care packaging

What do customers look for in good skin care packaging?

Although the formula is most important when it comes to skincare, brands can’t ignore the importance of packaging and how this can affect customers’ buying decisions.

What does a minimal beauty routine

What does a minimal beauty routine mean for cosmetic packaging manufacturers?

Customers now want high-performing products that are versatile and can be used for multiple purposes. Packaging manufacturers can use this trend to focus on multi-use products.

Great examples of how genderless packaging is transforming the beauty industry

Great examples of how genderless packaging is transforming the beauty industry

In recent years, we have seen some great examples of how brands can go against the grain and embrace customers’ calls for more inclusivity.

Here is how genderless packaging is transforming the beauty industry.

10 beauty packaging tips from the experts

10 beauty packaging tips from the experts

Coming up with a design that looks good, is functional, and speaks to your target customer can seem like you’re trying to juggle with too many balls.

But, we promise you that beauty packaging design is not as daunting as it seems!

Here are 10 beauty packaging tips that we share with all our customers, that will make your next product planning session a breeze.

How long does it take to design beauty packaging?

How long does it take to design beauty packaging?

When you decide that your brand wants to go down the custom packaging route, we suggest that the average product lead time from concept to the customer is between 6 and 12 months.

This may seem like a long time, but this includes the time it takes to come up with a design, order the materials, manufacture the product, and test samples.

APG - How to create luxe packaging that’s super sustainable

APG - How to create luxe packaging that’s super sustainable

With demand rising, brands have to look for ways to make their packaging kinder to the environment. This used to mean making compromises, which many luxury brands didn’t want to make.

Now, however, it’s much easier to create luxe packaging that feels extra premium, yet remains sustainable.

How convenience is being prioritized in personal care packaging

How convenience is being prioritized in personal care packaging

The convenience packaging trend has been apparent in many different industries, and the personal care industry is leading the way with new innovations.

Because convenience for customers is now one of the key considerations for any packaging manufacturer, here are some examples of how it’s being prioritized in personal care packaging.

The Newest Packaging Materials You Need to Know About

The Newest Packaging Materials You Need to Know About

As one of the biggest contributors to global plastic waste, the packaging industry has been working hard to find alternative materials that can be used to make the products we use daily more sustainable and environmentally friendly.