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Collaborating with suppliers and partners who share your commitment to sustainability can amplify the impact of your transition away from single-use plastics.

Make an effort to work with eco-conscious manufacturers and suppliers to ensure a seamless supply chain of sustainable materials. This collaborative approach can lead to shared knowledge, cost efficiencies, and a collective effort toward reducing the environmental footprint of your entire product lifecycle.

 

For brands looking to succeed in today's market, the message is clear. Clean beauty practices are essential. Gen Zs and millennials, in particular, tend to prioritize sustainable products made from naturally sourced ingredients. According to Retail Dive, the #cleanbeauty tag had reached 2 billion views on TikTok as of October 2023.

Augmented reality is already being used in the beauty industry, and its most popular application is to allow consumers to virtually try make up on before they make a purchase, thus providing a more interactive and personalized experience. In the coming years, we expect the uptake of augmented reality by beauty brands to increase.