Exploring the role of each layer in beauty packaging

Exploring the role of each layer in beauty packaging

beauty packaging

The beauty industry is an extremely profitable industry that’s expected to reach a value of US$646.20bn in 2024. Although the industry is extremely lucrative, it is also very competitive.

When you’re competing against other brands that are all doing whatever they can to bring out new, exciting products, you need to do whatever you can to make your products stand out.

One way of achieving this is through making the right packaging choices – keep on reading to find out how you can approach these decisions, for each layer of your packaging.

How can you drive down waste from your beauty packaging?

How can you drive down waste from your beauty packaging?

beauty industry

Although you may want to have innovative packaging that grabs a customer's attention straight away, embracing minimalist design principles is a key strategy to reduce waste in beauty packaging.

Simplifying packaging not only reduces the amount of materials that are used but also minimizes the environmental impact of production and disposal. Rather than going for the most flashy designs, opt for sleek, clean designs that prioritize functionality and do without unnecessary layers and components.

Why are ergonomic considerations crucial for new packaging designs?

Why are ergonomic considerations crucial for new packaging designs?

beauty brands

Ergonomic considerations don’t just apply to the actual application of products, you also have to think about how practical your packaging is when it’s being stored or being transported.

Packaging that is compact, stackable, and leak-proof is much more convenient, especially when you’re on the go.

Whether it's a foundation tube or a skincare bottle, ergonomically designed packaging ensures that products fit seamlessly into various lifestyle scenarios.

Navigating beauty trends in the digital era: How sustained e-commerce habits shape personal care choices

Navigating beauty trends in the digital era: How sustained e-commerce habits shape personal care choices

e-commerce
Durable, yet lightweight packaging: Whether it’s a shampoo, eyeshadow pallet, or body lotion, one of the most important aspects of the design of e-commerce products is that they arrive to the customer in one piece. This means that the materials their packaging is made from must be durable. However, at the same time, e-commerce products need to be lightweight to save on shipping costs so that brands can sell their products to consumers at reasonable prices. This is one of the reasons why online retail behemoth Amazon established its Frustration-Free Packaging (FFP) incentive program, encouraging brands to use more durable and lightweight packaging solutions.
5 cosmetic packaging trends 2024

5 cosmetic packaging trends 2024

packaging solutions
We’re living in an increasingly digital age, and brands need to embrace this, or risk being left behind. But how does tech fit into the cosmetic industry? Well, consumers can scan QR codes on products, and augmented reality can be used for a virtual try on. Like that, individuals can instantly see how a product would look on them, which helps them to make an informed purchase decision.
Pros and cons of bamboo packaging

Pros and cons of bamboo packaging

bamboo packaging
  • The initial cost of bamboo packaging can be higher than that of traditional materials, such as plastic. This can result in an increased retail price for the end consumer, potentially limiting its market to those willing or able to pay a premium for sustainability. Although, that being said, consumers are becoming increasingly drawn towards sustainable products, so an investment in bamboo packaging could pay dividends. 

 

The lowdown on bioplastics

The lowdown on bioplastics

bio plastics

Now that we’re clear on what bioplastics are let’s take a closer look at their environmental impact. Compared to traditional plastics, bioplastics produce fewer greenhouse gas emissions over the course of their lifetime. In fact, a study conducted in 2017 stated that switching to corn-based PLA from traditional plastic would cut US greenhouse gas emissions by 25%.

4 advances in packaging trends (injection molding/3D printing)

4 advances in packaging trends (injection molding/3D printing)

3D printing

Packaging has come a long way over the years. Historians believe that the use of packaging most likely began when people became increasingly nomadic and, therefore, needed ways to protect goods during transport. In those days, materials such as animal skins and leaves were used.

Sustainable materials for cosmetic tubes and bottles

Sustainable materials for cosmetic tubes and bottles

aluminum
  • Sugarcane: One material that’s become incredibly popular in the cosmetic industry is sugarcane-based bioplastics. Unlike the fossil fuels used to make traditional plastic packaging, sugarcane is a renewable resource, which means that in using it, we are not depleting the earth’s natural resources. There are many different types of packaging that can be made from sugarcane, such as bottles and tubes.
The impact of sustainable packaging on your skincare brand

The impact of sustainable packaging on your skincare brand

sustainable packaging
  1. The main, and perhaps the most important, impact on your brand that using sustainable packaging will have is its contribution to environmental responsibility. Traditional packaging materials, such as single-use plastics, contribute significantly to pollution and waste. By opting for packaging made from sustainable materials, brands are making an active choice to reduce their impact on the environment.
Trends shaping the next era of cosmetic packaging  

Trends shaping the next era of cosmetic packaging  

ackaging solutions
Refillable containers: Another response to the push for more sustainable packaging alternatives is the rise of refillable containers. Rather than throwing a product away when it’s finished, individuals can replenish the packaging with the product and reuse it again and again. As environmentally friendly practices become increasingly prevalent among consumers, the popularity of refillable containers is expected to rise even further.
3 winter skincare packaging trends

3 winter skincare packaging trends

airless packaging
Travel-friendly packaging: From Thanksgiving to Hanukkah and Christmas, the winter season brings with it a host of holidays and travel opportunities. Whether this results in a family gathering, a cozy winter retreat, or a tropical escape, many of us find ourselves on the move during this time. Recognizing this, skincare brands are incorporating travel-friendly packaging into their winter collections.