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The beauty industry is an extremely profitable industry that’s expected to reach a value of US$646.20bn in 2024. Although the industry is extremely lucrative, it is also very competitive.

When you’re competing against other brands that are all doing whatever they can to bring out new, exciting products, you need to do whatever you can to make your products stand out.

One way of achieving this is through making the right packaging choices – keep on reading to find out how you can approach these decisions, for each layer of your packaging.

Although you may want to have innovative packaging that grabs a customer's attention straight away, embracing minimalist design principles is a key strategy to reduce waste in beauty packaging.

Simplifying packaging not only reduces the amount of materials that are used but also minimizes the environmental impact of production and disposal. Rather than going for the most flashy designs, opt for sleek, clean designs that prioritize functionality and do without unnecessary layers and components.

Ergonomic considerations don’t just apply to the actual application of products, you also have to think about how practical your packaging is when it’s being stored or being transported.

Packaging that is compact, stackable, and leak-proof is much more convenient, especially when you’re on the go.

Whether it's a foundation tube or a skincare bottle, ergonomically designed packaging ensures that products fit seamlessly into various lifestyle scenarios.

• The initial cost of bamboo packaging can be higher than that of traditional materials, such as plastic. This can result in an increased retail price for the end consumer, potentially limiting its market to those willing or able to pay a premium for sustainability. Although, that being said, consumers are becoming increasingly drawn towards sustainable products, so an investment in bamboo packaging could pay dividends. 

Now that we’re clear on what bioplastics are let’s take a closer look at their environmental impact. Compared to traditional plastics, bioplastics produce fewer greenhouse gas emissions over the course of their lifetime. In fact, a study conducted in 2017 stated that switching to corn-based PLA from traditional plastic would cut US greenhouse gas emissions by 25%.

Packaging has come a long way over the years. Historians believe that the use of packaging most likely began when people became increasingly nomadic and, therefore, needed ways to protect goods during transport. In those days, materials such as animal skins and leaves were used.

• Sugarcane: One material that’s become incredibly popular in the cosmetic industry is sugarcane-based bioplastics. Unlike the fossil fuels used to make traditional plastic packaging, sugarcane is a renewable resource, which means that in using it, we are not depleting the earth’s natural resources. There are many different types of packaging that can be made from sugarcane, such as bottles and tubes.