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Navigating beauty trends in the digital era: How sustained e-commerce habits shape personal care choices
Durable, yet lightweight packaging: Whether it’s a shampoo, eyeshadow pallet, or body lotion, one of the most important aspects of the design of e-commerce products is that they arrive to the customer in one piece. This means that the materials their packaging is made from must be durable. However, at the same time, e-commerce products need to be lightweight to save on shipping costs so that brands can sell their products to consumers at reasonable prices. This is one of the reasons why online retail behemoth Amazon established its Frustration-Free Packaging (FFP) incentive program, encouraging brands to use more durable and lightweight packaging solutions.
5 cosmetic packaging trends 2024
We’re living in an increasingly digital age, and brands need to embrace this, or risk being left behind. But how does tech fit into the cosmetic industry? Well, consumers can scan QR codes on products, and augmented reality can be used for a virtual try on. Like that, individuals can instantly see how a product would look on them, which helps them to make an informed purchase decision.
Pros and cons of bamboo packaging
- The initial cost of bamboo packaging can be higher than that of traditional materials, such as plastic. This can result in an increased retail price for the end consumer, potentially limiting its market to those willing or able to pay a premium for sustainability. Although, that being said, consumers are becoming increasingly drawn towards sustainable products, so an investment in bamboo packaging could pay dividends.
The lowdown on bioplastics
Now that we’re clear on what bioplastics are let’s take a closer look at their environmental impact. Compared to traditional plastics, bioplastics produce fewer greenhouse gas emissions over the course of their lifetime. In fact, a study conducted in 2017 stated that switching to corn-based PLA from traditional plastic would cut US greenhouse gas emissions by 25%.
4 advances in packaging trends (injection molding/3D printing)
Packaging has come a long way over the years. Historians believe that the use of packaging most likely began when people became increasingly nomadic and, therefore, needed ways to protect goods during transport. In those days, materials such as animal skins and leaves were used.
Sustainable materials for cosmetic tubes and bottles
- Sugarcane: One material that’s become incredibly popular in the cosmetic industry is sugarcane-based bioplastics. Unlike the fossil fuels used to make traditional plastic packaging, sugarcane is a renewable resource, which means that in using it, we are not depleting the earth’s natural resources. There are many different types of packaging that can be made from sugarcane, such as bottles and tubes.
The impact of sustainable packaging on your skincare brand
- The main, and perhaps the most important, impact on your brand that using sustainable packaging will have is its contribution to environmental responsibility. Traditional packaging materials, such as single-use plastics, contribute significantly to pollution and waste. By opting for packaging made from sustainable materials, brands are making an active choice to reduce their impact on the environment.
Trends shaping the next era of cosmetic packaging
Refillable containers: Another response to the push for more sustainable packaging alternatives is the rise of refillable containers. Rather than throwing a product away when it’s finished, individuals can replenish the packaging with the product and reuse it again and again. As environmentally friendly practices become increasingly prevalent among consumers, the popularity of refillable containers is expected to rise even further.
3 winter skincare packaging trends
Travel-friendly packaging: From Thanksgiving to Hanukkah and Christmas, the winter season brings with it a host of holidays and travel opportunities. Whether this results in a family gathering, a cozy winter retreat, or a tropical escape, many of us find ourselves on the move during this time. Recognizing this, skincare brands are incorporating travel-friendly packaging into their winter collections.
3 eco-friendly alternative to traditional packaging materials
To try to combat this alarming amount of plastic pollution, industries across the board are adapting their practices in order to lower the amount of waste they produce. For cosmetic, skincare, and household brands, this means making the switch to alternative packaging materials. However, what alternatives exist? In this blog post, we're going to provide an overview of some of the alternatives to traditional packaging materials
Trends shaping the next era of cosmetic packaging
When you think of your favorite cosmetic product, what’s the first thing that springs to mind? Perhaps it’s the way it's transformed your skin into a baby-soft, blemish-free zone. Or is it the pleasing fragrance that the formula has been scented with? Whatever it is you think of, chances are, your first thought isn’t the packaging.
3 winter skincare packaging trends
Compact, sleek, and spill-proof containers are becoming essential for jet-setting skincare enthusiasts. Airless pumps and travel-sized packaging solutions are great for jet setters, as they’re compact solutions that protect the integrity of the product inside, ensuring that your customers can stick to their skincare routine, even when their far from home.