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Exploring the role of each layer in beauty packaging
The beauty industry is an extremely profitable industry that’s expected to reach a value of US$646.20bn in 2024. Although the industry is extremely lucrative, it is also very competitive.
When you’re competing against other brands that are all doing whatever they can to bring out new, exciting products, you need to do whatever you can to make your products stand out.
One way of achieving this is through making the right packaging choices – keep on reading to find out how you can approach these decisions, for each layer of your packaging.
How can you drive down waste from your beauty packaging?
Although you may want to have innovative packaging that grabs a customer's attention straight away, embracing minimalist design principles is a key strategy to reduce waste in beauty packaging.
Simplifying packaging not only reduces the amount of materials that are used but also minimizes the environmental impact of production and disposal. Rather than going for the most flashy designs, opt for sleek, clean designs that prioritize functionality and do without unnecessary layers and components.