News

In today’s beauty world, it’s become the responsibility of brands to do their best for the environment.

This covers things like choosing ingredients from ethical sources, donating a percentage of profits to charity, and exploring recyclable packaging materials.

The pandemic caused a big shakeup for all industries but had a particularly big impact on beauty consumers.

Customers now want high-performing products that are versatile and can be used for multiple purposes. Packaging manufacturers can use this trend to focus on multi-use products.

Blockchain has started to be incorporated into various aspects of the manufacturing process for beauty packaging, with some pretty impressive results that could benefit the whole industry.

Coming up with a design that looks good, is functional, and speaks to your target customer can seem like you’re trying to juggle with too many balls.

But, we promise you that beauty packaging design is not as daunting as it seems!

Here are 10 beauty packaging tips that we share with all our customers, that will make your next product planning session a breeze.

When you decide that your brand wants to go down the custom packaging route, we suggest that the average product lead time from concept to the customer is between 6 and 12 months.

This may seem like a long time, but this includes the time it takes to come up with a design, order the materials, manufacture the product, and test samples.