The challenges of packaging fragile cosmetic products and their solutions

The challenges of packaging fragile cosmetic products and their solutions

Variation of products: Most cosmetic businesses sell a wide variety of products, which calls for a range of packaging types. For instance, a pressed powder blush has vastly different packaging requirements to a liquid foundation. These variations in packaging needs mean that some products are more vulnerable to breakage than others.

    •    Levels of fragility: Another common issue is the level of fragility of products. Cosmetics such as eyeshadows, blushers, and bronzers, are prone to crumbling during transportation. These types of products require sturdy and robust palettes, that will prevent cracking and crumbling.
Future cosmetic packaging trends: shaping the next generation

Future cosmetic packaging trends: shaping the next generation

Sustainability reigns supreme: Phrases such as “clean beauty” and “green agenda” are more than just buzzwords, they’re an important consideration for brands looking to appeal to today’s market. In a survey conducted by McKinsey, over 60% of respondents said they’d be willing to pay more for products packaged sustainably. To attract the attention of the increasing number of eco-conscious customers, brands should be looking into making the switch to sustainable packaging solutions, if they’ve haven’t already.
The role of packaging in preserving the effectiveness of skincare products

The role of packaging in preserving the effectiveness of skincare products

For instance, acidic formulations can react with certain plastics, causing leaching. Therefore, choosing packaging materials that are compatible with the product formulation is crucial. High-quality packaging made from materials like glass or specific plastics that have been tested for compatibility can help maintain the efficacy of the formula over time.
The role of packaging in product protection and preservation

The role of packaging in product protection and preservation

The skincare and beauty industry is highly competitive, with countless brands vying for customers' attention. With the rise of social media and online shopping, the industry has become even more crowded, making it challenging for brands to stand out. One of the essential factors that can differentiate a brand from its competitors is the packaging.

Packaging plays a vital role in the skincare and beauty industry, as it protects the product from external factors, prevents contamination, and maintains the quality of the contents. Keep reading to discover the importance of packaging in product protection and preservation in the skincare and beauty industry:
The role of packaging in e-commerce

The role of packaging in e-commerce

When it comes to e-commerce, packaging plays a crucial role in creating a positive customer experience. This is especially true for skincare and cosmetic companies, where packaging not only serves as a vessel for their products but also as a marketing tool to attract and retain customers. Keep reading to explore the various ways packaging can impact e-commerce for skincare and cosmetic companies.

Packaging solutions for acne-treatment products

Packaging solutions for acne-treatment products

Dropper bottles: These bottles are perfect for dispensing liquids and serums, which are commonly used in acne treatments. The best part? Dropper bottles dispense small amounts of product, so you won't waste any and you'll get the results you want without overdoing it.
Why you should consider using airless packaging for liquid products

Why you should consider using airless packaging for liquid products

When it comes to liquid products, the packaging needs to allow the consumer to easily dispense the product, while simultaneously protecting the integrity of the formula. One way to achieve this is by using airless packaging.

 beauty packaging,

The fastest-growing beauty packaging designs you need to know

Beauty packaging is an extremely exciting space to be in, especially when more brands are starting to push the boundaries and coming up with innovative solutions to meet changing customer demands.

How you can incorporate airless packaging into your business

How you can incorporate airless packaging into your business

As beauty packaging continues to evolve, many manufacturers – just like us at APackaging Group – are coming up with new, innovative ways to make things more efficient for consumers.

What you need to know about the airless packaging trend

What you need to know about the airless packaging trend

One of the hottest new trends in packaging design is coming up with airless packaging options, it’s something that’s become especially popular in the beauty and cosmetics industry.