- Single-dose packaging:For the ultimate protection, single-dose packaging is a popular choice. Such packaging takes the form of individual sachets or capsules, which contain a single-use amount of product. One downside of this type of packaging is that it produces a lot of waste. When it comes to protecting the integrity of the product, however, it’s highly effective.
• Levels of fragility: Another common issue is the level of fragility of products. Cosmetics such as eyeshadows, blushers, and bronzers, are prone to crumbling during transportation. These types of products require sturdy and robust palettes, that will prevent cracking and crumbling.
Packaging plays a vital role in the skincare and beauty industry, as it protects the product from external factors, prevents contamination, and maintains the quality of the contents. Keep reading to discover the importance of packaging in product protection and preservation in the skincare and beauty industry:
When it comes to e-commerce, packaging plays a crucial role in creating a positive customer experience. This is especially true for skincare and cosmetic companies, where packaging not only serves as a vessel for their products but also as a marketing tool to attract and retain customers. Keep reading to explore the various ways packaging can impact e-commerce for skincare and cosmetic companies.
When it comes to liquid products, the packaging needs to allow the consumer to easily dispense the product, while simultaneously protecting the integrity of the formula. One way to achieve this is by using airless packaging.
Beauty packaging is an extremely exciting space to be in, especially when more brands are starting to push the boundaries and coming up with innovative solutions to meet changing customer demands.