What packaging should you use for your new makeup brand?

What packaging should you use for your new makeup brand?

 Packaging is not just something that holds your product, but something that can attract customers, convey your brand’s message, and encourage sales.

 If you’re stuck with where to start when it comes to designing your product packaging, here’s everything you should know.

Why is Bamboo the ideal Cosmetic Packaging Material?

Why is Bamboo the ideal Cosmetic Packaging Material?

As a commodity, bamboo has been used as a raw material for 5,000 years or longer. In China, bamboo symbolizes uprightness; in India, it’s a symbol ...
A Basic Guide to Priming Your Cosmetics Packaging Design

A Basic Guide to Priming Your Cosmetics Packaging Design

With any cosmetic product today, the packaging is what usually grabs the attention of the consumer before anything else. If that packaging tells th...
The 4 Qualities that all Cosmetic Packaging should have

The 4 Qualities that all Cosmetic Packaging should have

It’s no secret that product packaging is paramount, especially when discussing beauty products and cosmetics. The right cosmetics packaging not onl...
How to Create Attention-grabbing Packaging with Psychologically-based Designs

How to Create Attention-grabbing Packaging with Psychologically-based Designs

In order to compete with other brands on the shelf, increase sales, and grab your fair share of the consumer market, you need an attention-grabbing...
Trends in Sustainable Cosmetic Packaging

Trends in Sustainable Cosmetic Packaging

Sustainability continues to be a hot topic in the beauty and cosmetics industries where corporate practices and packaging are concerned. As the yea...
5 Advancements and Marketing Trends in the Beauty Industry

5 Advancements and Marketing Trends in the Beauty Industry

With a focus on meeting the consumer’s needs, the beauty industry is leveraging digital innovations to customize and personalize different beauty t...
Social Media Marketing Mistakes that Cosmetic Businesses should avoid

Social Media Marketing Mistakes that Cosmetic Businesses should avoid

When used properly, any cosmetic business can attract and develop lifelong customers with SMM or social media marketing. However, when done imprope...
What Can Airless Pump Technology Lend to Your Product?

What Can Airless Pump Technology Lend to Your Product?

Todays’ cosmetics industry has had to pivot with the move toward e-commerce. Whereas consumers would typically go to a brick and mortar store to bu...
Why You Should Be Using the Power of Social Media Marketing

Why You Should Be Using the Power of Social Media Marketing

You know the impact of social media in today’s marketplace, yet you may not have used it as much as you could to market your brand of cosmetics or ...
How to Create Packaging That Reflects Your Important Brand

How to Create Packaging That Reflects Your Important Brand

Your brand is your bread and butter as a cosmetics or skincare manufacturer. And the product itself is only part of that brand. The face -- or pack...
Our Western Love Affair With K-Beauty

Our Western Love Affair With K-Beauty

If you produce any type of skincare or personal care item, you are probably well-acquainted with K-beauty by now. For many years, it was more or le...