News
Four trends in celebrity beauty product packaging
While some celebrities prefer to keep their personal image to the side lines when it comes to launching beauty products, some choose to feature predominantly on the product - and its packaging! After all, many customers may choose celebrity beauty brands precisely because they are fans of the celebrity in question. Jennifer Lopez's JLo Beauty line, for example, features packaging that incorporates her personal brand, with her signature prominently featured on the products.
APackaging group rounds up the best cosmetics packaging designs of 2022
APackaging Group (APG), a US-based cosmetics packaging manufacturer, looks at the best packaging designs of 2022.
Company spokesperson Hannah Palese said “We saw some amazing trends in packaging design in 2022. The saying ‘less is more’ really does apply, as we have seen a great success in minimalist designs with clean, simple lines; Glossier’s skincare packaging was a perfect example.
Company spokesperson Hannah Palese said “We saw some amazing trends in packaging design in 2022. The saying ‘less is more’ really does apply, as we have seen a great success in minimalist designs with clean, simple lines; Glossier’s skincare packaging was a perfect example.
Sustainable Luxury: APackaging Group Masters the Secret of Luxurious, Eco-Friendly Packaging
A growing number of customers, particularly of the younger generations, are placing great importance on the materials of products they purchase and this extends to the packaging. Recent surveys of US customers showed that a consistent majority would be willing to pay more for sustainable packaging.
What do customers look for in good skin care packaging?
Although the formula is most important when it comes to skincare, brands can’t ignore the importance of packaging and how this can affect customers’ buying decisions.
Our Western Love Affair With K-Beauty
If you produce any type of skincare or personal care item, you are probably well-acquainted with K-beauty by now. For many years, it was more or le...
What Is Airless Pump Technology and Is It Right for Your Products?
As a cosmetics company owner, you’ve probably heard the term “airless” when it comes to packaging. But what is it and is it right for your product?...