How can you drive down waste from your beauty packaging?

How can you drive down waste from your beauty packaging?

beauty industry

Although you may want to have innovative packaging that grabs a customer's attention straight away, embracing minimalist design principles is a key strategy to reduce waste in beauty packaging.

Simplifying packaging not only reduces the amount of materials that are used but also minimizes the environmental impact of production and disposal. Rather than going for the most flashy designs, opt for sleek, clean designs that prioritize functionality and do without unnecessary layers and components.

A closer look at the shift in consumer attitude towards "clean beauty"

A closer look at the shift in consumer attitude towards "clean beauty"

clean beauty

 

For brands looking to succeed in today's market, the message is clear. Clean beauty practices are essential. Gen Zs and millennials, in particular, tend to prioritize sustainable products made from naturally sourced ingredients. According to Retail Dive, the #cleanbeauty tag had reached 2 billion views on TikTok as of October 2023.

How to avoid greenwashing with packaging claims

How to avoid greenwashing with packaging claims

Eco-Friendly Packaging

Firstly, don’t trust any vague claims. Packaging described as sustainable or eco-friendly with no other information as to why it’s those things may be a red flag. What are the materials used? How is it produced? Can it be recycled? Are all questions to ask. Read the fine print to see if the information is there; if not, it’s probably safer to walk away.

Emerging Beauty Brands Must Place Their Focus on Sustainability, says leading package provider

Emerging Beauty Brands Must Place Their Focus on Sustainability, says leading package provider

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“Sustainability is no longer a buzzword, but a necessity for brands looking to succeed in today’s market,” said Hannah Palese, a spokesperson for APG. “Customers are increasingly looking for environmentally responsible products, and this is particularly true for the beauty industry
How brands, suppliers, designers and manufacturers can drive forward sustainability

How brands, suppliers, designers and manufacturers can drive forward sustainability

eco-friendly packaging
The process begins with brands identifying opportunities within the supply chain where the creation of the product can be made more environmentally friendly. This information can then be used in the product design stage and at each stage of product creation.
sustainability

How to set up your own beauty packaging recycling scheme

beauty packaging

In today’s beauty world, it’s become the responsibility of brands to do their best for the environment.


This covers things like choosing ingredients from ethical sources, donating a percentage of profits to charity, and exploring recyclable packaging materials.

How the beauty industry can play a part in mitigating climate change

How the beauty industry can play a part in mitigating climate change

beauty brand

Like every other industry, it’s up to many businesses in the beauty sector to pull together and do what they can to improve climate change.

Here are 4 things that every beauty brand can do to mitigate climate change.

APG - How to create luxe packaging that’s super sustainable

APG - How to create luxe packaging that’s super sustainable

marketing

With demand rising, brands have to look for ways to make their packaging kinder to the environment. This used to mean making compromises, which many luxury brands didn’t want to make.

Now, however, it’s much easier to create luxe packaging that feels extra premium, yet remains sustainable.

Studies show that consumers really do care about sustainable packaging

Studies show that consumers really do care about sustainable packaging

eco-friendly packaging

Other than sustainable packaging solutions being much better for the environment, there’s another important reason why more manufacturers should invest time and resources into sustainable alternatives – it’s what your customers want.

The rise of sustainability in personal care packaging

The rise of sustainability in personal care packaging

beauty packaging

In the personal care packaging sector, taking a sustainable approach to packaging can involve an investment in terms of both time and money, but will ultimately add a substantial amount of value to your brand and products.

Sustainable and recyclable packaging ideas to help your business go green

Sustainable and recyclable packaging ideas to help your business go green

packaging ideas

Using single-use plastic, or non-recyclable materials in your packaging could be generating a huge amount of waste, which not only damages the environment, but could also be putting off more eco-conscious customers from purchasing your products.

The Newest Packaging Materials You Need to Know About

The Newest Packaging Materials You Need to Know About

beauty packaging

As one of the biggest contributors to global plastic waste, the packaging industry has been working hard to find alternative materials that can be used to make the products we use daily more sustainable and environmentally friendly.