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Although you may want to have innovative packaging that grabs a customer's attention straight away, embracing minimalist design principles is a key strategy to reduce waste in beauty packaging.

Simplifying packaging not only reduces the amount of materials that are used but also minimizes the environmental impact of production and disposal. Rather than going for the most flashy designs, opt for sleek, clean designs that prioritize functionality and do without unnecessary layers and components.

For brands looking to succeed in today's market, the message is clear. Clean beauty practices are essential. Gen Zs and millennials, in particular, tend to prioritize sustainable products made from naturally sourced ingredients. According to Retail Dive, the #cleanbeauty tag had reached 2 billion views on TikTok as of October 2023.

Firstly, don’t trust any vague claims. Packaging described as sustainable or eco-friendly with no other information as to why it’s those things may be a red flag. What are the materials used? How is it produced? Can it be recycled? Are all questions to ask. Read the fine print to see if the information is there; if not, it’s probably safer to walk away.

In today’s beauty world, it’s become the responsibility of brands to do their best for the environment.

This covers things like choosing ingredients from ethical sources, donating a percentage of profits to charity, and exploring recyclable packaging materials.

Like every other industry, it’s up to many businesses in the beauty sector to pull together and do what they can to improve climate change.

Here are 4 things that every beauty brand can do to mitigate climate change.

With demand rising, brands have to look for ways to make their packaging kinder to the environment. This used to mean making compromises, which many luxury brands didn’t want to make.

Now, however, it’s much easier to create luxe packaging that feels extra premium, yet remains sustainable.

Other than sustainable packaging solutions being much better for the environment, there’s another important reason why more manufacturers should invest time and resources into sustainable alternatives – it’s what your customers want.

In the personal care packaging sector, taking a sustainable approach to packaging can involve an investment in terms of both time and money, but will ultimately add a substantial amount of value to your brand and products.

Using single-use plastic, or non-recyclable materials in your packaging could be generating a huge amount of waste, which not only damages the environment, but could also be putting off more eco-conscious customers from purchasing your products.