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Consider your product's properties: The first step in choosing the right packaging material is to think about your product's properties. For instance, if your product is sensitive to light, you might consider using an opaque or dark-colored material.

In addition to playing with colors and materials, companies can also experiment with unique packaging shapes. For example, the Japanese skincare brand Tatcha's Dewy Skin Cream comes in a beautiful purple jar shaped like a pebble, which is both aesthetically pleasing and functional. Customers are often attracted to the novelty unique shapes and sizes, and it can help to make a product stand out.

The packaging industry has been under fire for its impact on the environment, particularly plastic packaging. With mounting concerns about climate ...

An increasingly popular sustainable packaging material is bamboo, a renewable resource that offers several benefits, including the fact it is both biodegradable and compostable,. It can be used for a variety of packaging options, such as bamboo jars and even lipstick components.

Glass over plastic: One of the most popular sustainable packaging materials is glass. A sustainable and infinitely recyclable material, glass is perfect for products like skincare and cosmetics.