Although plastic packaging is cheap, it's our planet that pays the price. Fossil fuels are used to make approximately 98% of single-use plastic products, and 85% of the plastic used in packaging ends up in landfills.
With the environmental concerns of plastic packaging abundantly clear, what are the alternatives? If you're a beauty brand, you might want to consider using bamboo packaging for your next cosmetic line. Here's why:
• Eco-friendly and sustainable: Unlike plastic packaging, bamboo is a renewable resource that grows remarkably fast. In fact, it can grow up to 1.5 inches in an hour! This rapid growth means that bamboo can be harvested frequently without depleting resources. Not only this but opting for bamboo over plastic reduces your reliance on fossil-fuel-based materials, contributing to the reduction of carbon emissions.
• Biodegradable and compostable: Unlike plastic, which takes centuries to break down, bamboo packaging naturally decomposes relatively quickly, reducing the burden of long-lasting waste in landfills. Additionally, bamboo packaging can often be composted, thus returning valuable nutrients to the soil.
• Aesthetic appeal: Of course, it's vital for a brand's success that its products are packaged in aesthetically appealing materials. Bamboo packaging has a natural, earthy look that is bound to resonate with environmentally conscious consumers. Along with making an eco-friendly choice, you are also enhancing your brand's image as one that values both style and sustainability.
• Versatility and durability: One of the main purposes of packaging is to protect the integrity of the formula inside. Bamboo packaging isn't just visually appealing. It's also highly functional. As a material, it boasts impressive strength and durability, helping to ensure that your products remain well-protected during transportation.
• Consumer appeal: Research highlights that a growing number of consumers are willing to pay more for sustainable products. While bamboo packaging is more expensive than plastic, consumers are evidently often willing to pay a premium for such choices. By offering bamboo-packaged cosmetics, you can appeal to a market segment that's actively seeking environmentally friendly products.
Are you looking to make the switch to bamboo packaging? Here at APG, we have a multitude of packaging solutions constructed using bamboo, ranging from jars and bottles to mascara tubes. If you're on the hunt for alternative environmentally-friendly packaging solutions, browse our full range of sustainable solutions or give us a call and speak to one of our packaging experts.
Why you should choose bamboo packaging for your next cosmetic line
