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How will consumer interest in skin longevity shape skincare over the next 12 months?
Traditionally, skincare has been seen as a reactive force for various skin concerns, addressing issues as they arise. However, the surge in interest in skin longevity is steering the industry towards a more preventative approach.
Just because you have a consumer in their 20s who doesn’t have any visible signs of aging yet doesn’t mean that they aren’t now seeking products with ingredients and formulations that protect their skin from premature aging, sun damage, and environmental stressors.
What do customers look for in good skin care packaging?
Although the formula is most important when it comes to skincare, brands can’t ignore the importance of packaging and how this can affect customers’ buying decisions.
What does a minimal beauty routine mean for cosmetic packaging manufacturers?
Customers now want high-performing products that are versatile and can be used for multiple purposes. Packaging manufacturers can use this trend to focus on multi-use products.
