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Every year, the company announces their ‘colour of the year’ based on fashion, political, marketing and societal trends that they think will be shaping the year.

 Just because Pantone announces a certain shade as their colour of the year, doesn’t always mean that you have to use it. It’s just their best guess at the most popular colour for brands and consumers.

It’s time to stop thinking of packaging as just a vehicle to house your product, it’s so much more than that.

 To convey a story, think of the type of person your product would be. Are they young? Old? Adventurous? Minimal?

With demand rising, brands have to look for ways to make their packaging kinder to the environment. This used to mean making compromises, which many luxury brands didn’t want to make.

Now, however, it’s much easier to create luxe packaging that feels extra premium, yet remains sustainable.