In recent years, consumers and brands have started to wise up when it comes to the detrimental impact of packaging on our planet. As the global beauty industry produces over 120 million units of packaging and contributes a significant amount of waste each year, it’s important that packaging developers start to think seriously about sustainable production.
Learning Consumer Packaging Preferences Is Vital for Business Growth, says leading packaging provider
Company spokesperson Hannah Palese said “We saw some amazing trends in packaging design in 2022. The saying ‘less is more’ really does apply, as we have seen a great success in minimalist designs with clean, simple lines; Glossier’s skincare packaging was a perfect example.
The pandemic caused a big shakeup for all industries but had a particularly big impact on beauty consumers.