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• Sustainable packaging materials: In recent years, cosmetic packaging has come on leaps and bounds when it comes to the environment. There are now a wide range of sustainable materials on offer, from sugarcane and aluminum to paper and glass. That being said, there’s still potential for more advancements to occur. Given that more and more consumers are turning their heads towards brands with green credentials, it won’t be surprising if cosmetic businesses invest in research and developing more sustainable e-commerce packaging solutions.

When it comes to e-commerce, packaging plays a crucial role in creating a positive customer experience. This is especially true for skincare and cosmetic companies, where packaging not only serves as a vessel for their products but also as a marketing tool to attract and retain customers. Keep reading to explore the various ways packaging can impact e-commerce for skincare and cosmetic companies.