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The sustainable factor: In this day and age, sustainability is a driving force for sales. As the climate crisis becomes increasingly pressing, more and more consumers are turning their backs on murky business practices and choosing to support brands that are pursuing clear, sustainability agendas. As the name suggests, minimalist packaging consists of just the materials necessary for its functionality. Therefore, it’s the least wasteful approach to packaging. In a world plagued by plastic waste, opting for minimalist packaging is a vote for a better, greener future.

• When you embrace the use of minimalist design for your packaging, it puts the product in the foreground. Take The Ordinaryas an example. This company’s packaging highlights the value of minimalist design, as their no-nonsense approach lets the formula of the product do the talking. From just glancing at the packaging, the consumer can easily glean what the product is, and there is no overly verbose description.

 

One of the most significant changes in consumer behaviour in recent years is an increasing demand for sustainable packaging. Individuals are becoming more aware of the impact that packaging has on the environment, and are therefore looking for packaging that is eco-friendly and recyclable.