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Glass is customizable: In order for brands to stand out from competitors, their packaging must be eye-catching. Glass bottles and jars can be easily customized, using methods such as embossing and heat transfer. Additionally, product manufacturers can opt for a matte finish, which adds a textural appeal while reducing the appearance of finger marks.

In addition to playing with colors and materials, companies can also experiment with unique packaging shapes. For example, the Japanese skincare brand Tatcha's Dewy Skin Cream comes in a beautiful purple jar shaped like a pebble, which is both aesthetically pleasing and functional. Customers are often attracted to the novelty unique shapes and sizes, and it can help to make a product stand out.

Choose the right material: The first step in choosing your refillable packaging is to choose the right material. There are several options available, including glass, aluminum, and plastic. Glass is a popular choice for skincare and beauty packaging because it is recyclable and provides a luxurious feel