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Augmented reality: As technology continues to be an integral part of modern life, we expect to see a rise in the use of augmented reality in 2024. Bridging the gap between the physical and virtual world, this trend will transform the way consumers engage with beauty and skincare products. Jumping on the bandwagon is simple. A small QR code on your packaging can be scanned by your customers, inviting them to discover interactive content. For instance, they could be redirected to a webpage where they can virtually try on a make-up product.

The use of eco-friendly, sustainable materials is of growing importance as we try to reduce our impact on the environment - and this has resulted in a high demand for sustainable packaging as well. Many brands have taken action to make their packaging sustainable,