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How to grow a lasting cosmetic brand
In this day and age, you need to go digital to have any chance of succeeding. Therefore, you’ll need to create a user-friendly and visually appealing website where customers can learn about your brand, shop for products, and get in touch with you.
The pros and cons of glass packaging for cosmetics
- Cost: In comparison to traditional packaging materials, such as plastic, glass is a more expensive option. Brands that use glass packaging will have to charge a higher price to the end customer, which can be unappealing to budget conscious customers.
Sustainable materials for cosmetic tubes and bottles
- Sugarcane: One material that’s become incredibly popular in the cosmetic industry is sugarcane-based bioplastics. Unlike the fossil fuels used to make traditional plastic packaging, sugarcane is a renewable resource, which means that in using it, we are not depleting the earth’s natural resources. There are many different types of packaging that can be made from sugarcane, such as bottles and tubes.
The future of e-commerce packaging for cosmetic brands
- Sustainable packaging materials: In recent years, cosmetic packaging has come on leaps and bounds when it comes to the environment. There are now a wide range of sustainable materials on offer, from sugarcane and aluminum to paper and glass. That being said, there’s still potential for more advancements to occur. Given that more and more consumers are turning their heads towards brands with green credentials, it won’t be surprising if cosmetic businesses invest in research and developing more sustainable e-commerce packaging solutions.
How to create bold skincare packaging to target Gen Z
Gen Z is one of the most environmentally conscious generations. In fact, a majority expect to see sustainability commitments from companies. Therefore, to appeal to this demographic, it’s vital that your packaging pushes sustainability to the forefront. Opt for eco-friendly alternatives to traditional packaging materials.
How to create bold skincare packaging to attract Millennials
- Minimalism:For a majority of millennials, less is more. Minimalism, therefore, holds a big appeal for this generation. In short, a minimalistic design means using clean lines and simple, bold fonts. Think of brands like Glossier and The Ordinary, and you're on the right track. Minimalist packaging is a no-nonsense approach that puts the spotlight on your product.
Innovative dispensing solutions for liquid cosmetics
When it comes to cosmetics, the packaging requirements differ vastly depending on the particular formula of the products. For instance, a foundation requires precise dosing of a small quantity, whereas a fake tan can be pumped out in bigger quantities, and far more liberally.
3 ideas to revamp your packaging for 2024
Augmented reality: As technology continues to be an integral part of modern life, we expect to see a rise in the use of augmented reality in 2024. Bridging the gap between the physical and virtual world, this trend will transform the way consumers engage with beauty and skincare products. Jumping on the bandwagon is simple. A small QR code on your packaging can be scanned by your customers, inviting them to discover interactive content. For instance, they could be redirected to a webpage where they can virtually try on a make-up product.
The benefits of minimalist packaging for beauty brands
The sustainable factor: In this day and age, sustainability is a driving force for sales. As the climate crisis becomes increasingly pressing, more and more consumers are turning their backs on murky business practices and choosing to support brands that are pursuing clear, sustainability agendas. As the name suggests, minimalist packaging consists of just the materials necessary for its functionality. Therefore, it’s the least wasteful approach to packaging. In a world plagued by plastic waste, opting for minimalist packaging is a vote for a better, greener future.
Waste reduction in cosmetic packaging
Glass packaging: Like aluminum, glass is infinitely recyclable. It can be recycled again and again without its quality diminishing. As a material, it can be used for a wide range of applications, from bottles and jars to dropper bottles. While it’s a slightly costlier alternative to plastic packaging, it’s a popular choice with consumers, as it exudes luxury, and it’s a more eco-friendly alternative to single-use plastic.
The impact of sustainable packaging on your skincare brand
- The main, and perhaps the most important, impact on your brand that using sustainable packaging will have is its contribution to environmental responsibility. Traditional packaging materials, such as single-use plastics, contribute significantly to pollution and waste. By opting for packaging made from sustainable materials, brands are making an active choice to reduce their impact on the environment.
4 need-to-know skincare packaging materials
Bamboo: One of the main reasons why bamboo is seen as a sustainable material is that it grows at an alarming rate. The Chinese Moso bamboo, for instance, can grow almost a metre in a day. This means that, unlike traditional plastic, that’s made from fossil fuels, bamboo is a renewable source. Nowadays, the applications of bamboo are plenty. In the skincare world, the material can be used for a range of packaging solutions, from jars and bottles to lipstick components, and the benefits of using this material are plenty.