What’s the Secret to Creating Effective Customized Product Packaging?

In the beauty and cosmetics industry, packaging can make or break your product. Not only will good packaging make your product look more appealing on the shelf, but it will also affect how easy it is for customers to use it.


At A Packaging Group, we can help you to create effective, customized packaging that not only looks aesthetic, but is also easy-to-use and good for the environment.


The process for designing customized packaging with us is extremely simple, and we’ll help you out every step of the way, but we do have a few important tips that will make the process even easier for you and your design team.


Here are some of the different steps that you will need to think about when creating effective customized product packaging with us.


Start with an idea

All packaging starts with an idea, so have a think about what your ideal packaging would look like if you didn’t have to worry about any kind of restrictions.


Once you imagine what your packaging could look like, you’ll have a good idea of your dream end goal. We can then help you try and make that dream become a reality.


You can use this time to be creative and innovative with your ideas—think of packaging that you haven’t seen any of your competitors use, but you know would be popular with customers.


A tip from an expert, our Head of Design says, “Think outside of the box, forget about other products on the market and just think about what type of packaging would be best for your product and customers.”


What do your retailers require?

After you have your ideas all down on paper, it’s time to start considering what is required by the retailers you plan to stock your product in, or the distribution partners you use to ship your products.


Although some retailers may be fairly relaxed about their requirements, a lot of the larger outlets may have requirements around the dimension of products, materials etc. that can affect the way that we design your product.


You should contact your main retailers to ask what their requirements are before we produce a prototype product. This way we can avoid having to make any last-minute changes once the design is finalised.


We can help you to find the perfect compromise and design packaging that will satisfy both your requirements, and the retailers.


How will customers use your product?

The next step of designing your customized product packaging is thinking about how customers are going to be using your products.


Your packaging should be functional, easy to use and simple. It’s also good to think about how people with limited mobility could use your product, you wouldn’t want to make complicated packaging that excludes certain people from being able to use it.


You also have to be realistic when it comes to the type of packaging you use.  There are certain types of packaging that won’t work with certain products, for example putting an oil-based product into a tub is not a good choice. A better choice for this kind of product would be a pump dispenser.


Don’t limit yourself to only thinking about existing packaging options, if you think there’s a better way to design packaging for your product—let’s see if we can make it happen!


How can you convey your brand identity through your packaging?

The final step of creating effective customized packaging is figuring out how you’re going to convey your brand through the packaging—this is the part where your design team can think about colours, fonts, graphics etc.


At this point, you should take a look at the packaging of your competitors. If you want your product to stand out on a shelf, you want to avoid choosing any colours or fonts that could make a customer confuse your brand for another.


An expert tip from our Head of Design, “Go into different stores and have a look at the products on the shelves to see what stands out and what’s selling more than others. This is a great way to get an idea of what packaging is appealing to customers, and what isn’t.”


There are lots of things to consider when choosing the branding for your packaging, including the psychology of colours, the readability of different fonts and the most effective way to catch a customers’ attention.


There are endless decoration capabilities that you can choose from, so this is really your chance to get your brand’s identity across.


Let us help you with your packaging

If you’d like more information about how we can help you produce the perfect packaging for your beauty or cosmetics product, get in touch with one of our packaging experts today.