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5 cosmetic packaging trends 2024
We’re living in an increasingly digital age, and brands need to embrace this, or risk being left behind. But how does tech fit into the cosmetic industry? Well, consumers can scan QR codes on products, and augmented reality can be used for a virtual try on. Like that, individuals can instantly see how a product would look on them, which helps them to make an informed purchase decision.
The lowdown on bioplastics
Now that we’re clear on what bioplastics are let’s take a closer look at their environmental impact. Compared to traditional plastics, bioplastics produce fewer greenhouse gas emissions over the course of their lifetime. In fact, a study conducted in 2017 stated that switching to corn-based PLA from traditional plastic would cut US greenhouse gas emissions by 25%.
Trends shaping the next era of cosmetic packaging
When you think of your favorite cosmetic product, what’s the first thing that springs to mind? Perhaps it’s the way it's transformed your skin into a baby-soft, blemish-free zone. Or is it the pleasing fragrance that the formula has been scented with? Whatever it is you think of, chances are, your first thought isn’t the packaging.
The impact of rapid 3D prototyping in packaging design
Improved functional testing
Packaging design goes beyond aesthetics. It also encompasses functionality, protection, and usability. Rapid 3D prototyping allows designers to assess the practical aspects of their packaging designs by creating functional prototypes. These prototypes can be subjected to rigorous testing, simulating real-world conditions such as transportation, handling, and storage. By identifying and addressing potential issues early on, designers can optimize their designs to ensure that the final packaging solution meets all functional requirements and delivers a superior user experience.
Packaging design goes beyond aesthetics. It also encompasses functionality, protection, and usability. Rapid 3D prototyping allows designers to assess the practical aspects of their packaging designs by creating functional prototypes. These prototypes can be subjected to rigorous testing, simulating real-world conditions such as transportation, handling, and storage. By identifying and addressing potential issues early on, designers can optimize their designs to ensure that the final packaging solution meets all functional requirements and delivers a superior user experience.
The role of packaging in product protection and preservation
The skincare and beauty industry is highly competitive, with countless brands vying for customers' attention. With the rise of social media and online shopping, the industry has become even more crowded, making it challenging for brands to stand out. One of the essential factors that can differentiate a brand from its competitors is the packaging.
Packaging plays a vital role in the skincare and beauty industry, as it protects the product from external factors, prevents contamination, and maintains the quality of the contents. Keep reading to discover the importance of packaging in product protection and preservation in the skincare and beauty industry:
Packaging plays a vital role in the skincare and beauty industry, as it protects the product from external factors, prevents contamination, and maintains the quality of the contents. Keep reading to discover the importance of packaging in product protection and preservation in the skincare and beauty industry:
How to create a memorable packaging design for your product launch
Understand your target audience: The first step in creating a memorable packaging design is to understand your target market. You need to know data such as age group, gender, lifestyle, preferences, and interests. This information will help you choose the right colors, fonts, and graphics for your packaging design that will appeal to your ideal consumer.
• Use high-quality materials: Not only will high-quality materials protect your product, but they’ll also create a positive impression of your brand. Customers associate superior packaging with high-quality products, which can increase the perceived value of your product. Choose materials that are durable, sustainable, and align with your brand values.
• Use high-quality materials: Not only will high-quality materials protect your product, but they’ll also create a positive impression of your brand. Customers associate superior packaging with high-quality products, which can increase the perceived value of your product. Choose materials that are durable, sustainable, and align with your brand values.