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Packaging ideas for gender-inclusive products
Inclusive language: When you’re deciding on the copy for your labelling, make sure the language you use is inclusive. For instance, you could say “for all skin types” instead of using gendered descriptors such as “for women” or “for men”. To support your use of gender-neutral language, build a more inclusive brand image by avoiding gender-specific terms across all your marketing efforts, whether that’s on your company’s website or Instagram account.
Why unisex packaging is on the rise in the skincare industry
Gender neutrality: One of the main drivers behind the popularity of unisex packaging in the skincare industry is the increasing emphasis on gender neutrality In the past, skincare items were marketed exclusively towards either men or women, with varying fragrances, packaging designs, and advertising messages.