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What do customers look for in good skin care packaging?
Although the formula is most important when it comes to skincare, brands can’t ignore the importance of packaging and how this can affect customers’ buying decisions.
What is Pantone’s colour for the year 2022, and how can your brand use it?
Every year, the company announces their ‘colour of the year’ based on fashion, political, marketing and societal trends that they think will be shaping the year.
Just because Pantone announces a certain shade as their colour of the year, doesn’t always mean that you have to use it. It’s just their best guess at the most popular colour for brands and consumers.