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With any cosmetic product today, the packaging is what usually grabs the attention of the consumer before anything else. If that packaging tells th...

It’s no secret that product packaging is paramount, especially when discussing beauty products and cosmetics. The right cosmetics packaging not onl...

In order to compete with other brands on the shelf, increase sales, and grab your fair share of the consumer market, you need an attention-grabbing...

Sustainability continues to be a hot topic in the beauty and cosmetics industries where corporate practices and packaging are concerned. As the yea...

With a focus on meeting the consumer’s needs, the beauty industry is leveraging digital innovations to customize and personalize different beauty t...

When used properly, any cosmetic business can attract and develop lifelong customers with SMM or social media marketing. However, when done imprope...

Todays’ cosmetics industry has had to pivot with the move toward e-commerce. Whereas consumers would typically go to a brick and mortar store to bu...

You know the impact of social media in today’s marketplace, yet you may not have used it as much as you could to market your brand of cosmetics or ...

Your brand is your bread and butter as a cosmetics or skincare manufacturer. And the product itself is only part of that brand. The face -- or pack...

If you produce any type of skincare or personal care item, you are probably well-acquainted with K-beauty by now. For many years, it was more or le...