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The benefits of customized packaging for small businesses
Differentiation from competitors: In a crowded marketplace, it can be difficult for small brands to stand out. Eye-catching, aesthetically appealing customized packaging goes a long way in helping differentiate businesses from their competitors and create a memorable brand experience.
How to design packaging that aligns with your brand identity
Packaging is a critical component of any product, especially for skincare and cosmetic brands. Your packaging design should communicate the value of your products, while also protecting the formula inside. A well-designed package can be the difference between a product that sits on the shelf and one that flies off it. In this post, we’ll discuss how to design packaging that aligns with your brand identity and captures the attention of your target audience.
What packaging should you use for your new makeup brand?
Packaging is not just something that holds your product, but something that can attract customers, convey your brand’s message, and encourage sales.
If you’re stuck with where to start when it comes to designing your product packaging, here’s everything you should know.
Why is Bamboo the ideal Cosmetic Packaging Material?
As a commodity, bamboo has been used as a raw material for 5,000 years or longer. In China, bamboo symbolizes uprightness; in India, it’s a symbol ...
A Basic Guide to Priming Your Cosmetics Packaging Design
With any cosmetic product today, the packaging is what usually grabs the attention of the consumer before anything else. If that packaging tells th...
The 4 Qualities that all Cosmetic Packaging should have
It’s no secret that product packaging is paramount, especially when discussing beauty products and cosmetics. The right cosmetics packaging not onl...
How to Create Attention-grabbing Packaging with Psychologically-based Designs
In order to compete with other brands on the shelf, increase sales, and grab your fair share of the consumer market, you need an attention-grabbing...
Trends in Sustainable Cosmetic Packaging
Sustainability continues to be a hot topic in the beauty and cosmetics industries where corporate practices and packaging are concerned. As the yea...
5 Advancements and Marketing Trends in the Beauty Industry
With a focus on meeting the consumer’s needs, the beauty industry is leveraging digital innovations to customize and personalize different beauty t...
Social Media Marketing Mistakes that Cosmetic Businesses should avoid
When used properly, any cosmetic business can attract and develop lifelong customers with SMM or social media marketing. However, when done imprope...
What Can Airless Pump Technology Lend to Your Product?
Todays’ cosmetics industry has had to pivot with the move toward e-commerce. Whereas consumers would typically go to a brick and mortar store to bu...
Why You Should Be Using the Power of Social Media Marketing
You know the impact of social media in today’s marketplace, yet you may not have used it as much as you could to market your brand of cosmetics or ...