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5 reasons why color choice is important for packaging

: custom packaging solutions

To illustrate this reason, we can take a look at McDonald’s branding. The choice of red and yellow was a deliberate one, as the red triggers feelings of appetite, while also attracting attention. The yellow works to inspire feelings of happiness and friendliness.

How to send the right brand messaging through your packaging design

branding

Putting the right brand messaging out there is more than just picking the right fonts and colors for an aesthetic appearance. Here is how you can send the right brand messaging through your packaging design.

What is Pantone’s colour for the year 2022, and how can your brand use it?

branding

Every year, the company announces their ‘colour of the year’ based on fashion, political, marketing and societal trends that they think will be shaping the year.

Just because Pantone announces a certain shade as their colour of the year, doesn’t always mean that you have to use it. It’s just their best guess at the most popular colour for brands and consumers.