Putting the right brand messaging out there is more than just picking the right fonts and colors for an aesthetic appearance. Here is how you can send the right brand messaging through your packaging design.
Every year, the company announces their ‘colour of the year’ based on fashion, political, marketing and societal trends that they think will be shaping the year.
Just because Pantone announces a certain shade as their colour of the year, doesn’t always mean that you have to use it. It’s just their best guess at the most popular colour for brands and consumers.
It’s time to stop thinking of packaging as just a vehicle to house your product, it’s so much more than that.
To convey a story, think of the type of person your product would be. Are they young? Old? Adventurous? Minimal?