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Recognizing the potential of its platform as a shopping destination, TikTok introduced the TikTok Shop feature. This integrated shopping experience allows users to discover and purchase products directly through the app.

For beauty brands, this presents a golden opportunity to bridge the gap between content creation and commerce, offering a seamless journey from product discovery to purchase without leaving the app.

Since the new feature was released, it’s become the fourteenth most popular Health & Beauty e-commerce retailer in the U.S. – a pretty incredible achievement considering that the shop has only been open for a few months.

Traditionally, skincare has been seen as a reactive force for various skin concerns, addressing issues as they arise. However, the surge in interest in skin longevity is steering the industry towards a more preventative approach.

Just because you have a consumer in their 20s who doesn’t have any visible signs of aging yet doesn’t mean that they aren’t now seeking products with ingredients and formulations that protect their skin from premature aging, sun damage, and environmental stressors.

Although you may want to have innovative packaging that grabs a customer's attention straight away, embracing minimalist design principles is a key strategy to reduce waste in beauty packaging.

Simplifying packaging not only reduces the amount of materials that are used but also minimizes the environmental impact of production and disposal. Rather than going for the most flashy designs, opt for sleek, clean designs that prioritize functionality and do without unnecessary layers and components.

Blockchain has started to be incorporated into various aspects of the manufacturing process for beauty packaging, with some pretty impressive results that could benefit the whole industry.

Like every other industry, it’s up to many businesses in the beauty sector to pull together and do what they can to improve climate change.

Here are 4 things that every beauty brand can do to mitigate climate change.

In recent years, we have seen some great examples of how brands can go against the grain and embrace customers’ calls for more inclusivity.

Here is how genderless packaging is transforming the beauty industry.