News

A well-informed consumer is more likely to appreciate and support sustainable packaging initiatives so try to develop marketing campaigns and content that educate them about the importance of sustainable packaging.

Emphasize the positive role they play in contributing to a more sustainable future and encourage them to take responsibility to make more eco-friendly choices.

Gen Z is one of the most environmentally conscious generations. In fact, a majority expect to see sustainability commitments from companies. Therefore, to appeal to this demographic, it’s vital that your packaging pushes sustainability to the forefront. Opt for eco-friendly alternatives to traditional packaging materials.