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Is psychodermatology the next evolution in cosmetics?
There is a strong connection between our mind and our physical bodies – including the skin. Just think about the last time you were super stressed, did you notice that your skin also started to break out, get dry, or look duller than it usually would?
Stress, anxiety, and negative emotions can trigger or exacerbate skin conditions, including acne, eczema, and psoriasis. Although you can’t think your way to better skin, making small lifestyle changes – like mindfulness and wellness practices – can make some improvements to your complexion.
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The emerging importance of TikTop shop for beauty brands
Recognizing the potential of its platform as a shopping destination, TikTok introduced the TikTok Shop feature. This integrated shopping experience allows users to discover and purchase products directly through the app.
For beauty brands, this presents a golden opportunity to bridge the gap between content creation and commerce, offering a seamless journey from product discovery to purchase without leaving the app.
Since the new feature was released, it’s become the fourteenth most popular Health & Beauty e-commerce retailer in the U.S. – a pretty incredible achievement considering that the shop has only been open for a few months.
How will consumer interest in skin longevity shape skincare over the next 12 months?
Traditionally, skincare has been seen as a reactive force for various skin concerns, addressing issues as they arise. However, the surge in interest in skin longevity is steering the industry towards a more preventative approach.
Just because you have a consumer in their 20s who doesn’t have any visible signs of aging yet doesn’t mean that they aren’t now seeking products with ingredients and formulations that protect their skin from premature aging, sun damage, and environmental stressors.
How to make sustainable packaging a point of differentiation
A well-informed consumer is more likely to appreciate and support sustainable packaging initiatives so try to develop marketing campaigns and content that educate them about the importance of sustainable packaging.
Emphasize the positive role they play in contributing to a more sustainable future and encourage them to take responsibility to make more eco-friendly choices.