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What’s the Secret to Creating Effective Customized Product Packaging?
In the beauty and cosmetics industry, packaging can make or break your product. Not only will good packaging make your product look more appealing ...
What Types of Skincare Packaging Work Best for Your Product?
Choosing the right packaging for your new skincare product is a very important decision to make.
You’ve spent a lot of time perfecting the formul...
6 Ways Encourage Your Customers to Recycle More
An important consideration when designing beauty and cosmetics product packaging is being sustainable and eco-friendly.
In the US alone, we creat...
Why is There an Increasing Demand for Airless Pump Bottles?
Airless pump bottles are cosmetic packaging solutions that operate by virtue of a non-pressurized vacuum system with a mechanical pump on the insid...
5 Industry Tips for creating Recyclable Flexible Packaging
The topic of “recycling” remains as hot as it’s ever been, maybe even more so. Despite being put on the back burner with the advent of the COVID-19...
The Advantages of using Airless Pump Bottles
Airless pump bottles are becoming increasingly more popular in the cosmetics industry because of the advantages they provide and consumers are grow...
The Importance of Packaging as a Marketing Tool
Successful companies know there are 4 “P’s” in a product marketing strategy. They are Product, Price, Place, and Promotion. We like to think that t...
The Evergrowing Popularity of Airless Pump Bottles in the Beauty and Cosmetics Industry
The ease of use, effectiveness, and longevity of skincare products primary depends on the packaging that contains it. In order to ensure these aspe...
Why is Bamboo the ideal Cosmetic Packaging Material?
As a commodity, bamboo has been used as a raw material for 5,000 years or longer. In China, bamboo symbolizes uprightness; in India, it’s a symbol ...
A Basic Guide to Priming Your Cosmetics Packaging Design
With any cosmetic product today, the packaging is what usually grabs the attention of the consumer before anything else. If that packaging tells th...
The 4 Qualities that all Cosmetic Packaging should have
It’s no secret that product packaging is paramount, especially when discussing beauty products and cosmetics. The right cosmetics packaging not onl...
How to Create Attention-grabbing Packaging with Psychologically-based Designs
In order to compete with other brands on the shelf, increase sales, and grab your fair share of the consumer market, you need an attention-grabbing...