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When looking for packaging options, you will normally have two choices; stock packaging and custom packaging. But which one is right for your brand, and which is most efficient?

This rise in new packaging options also comes as the beauty industry becomes more saturated with new brands, making it increasingly hard to make your product stand out on a shelf full of competitors offering similar things.

The convenience packaging trend has been apparent in many different industries, and the personal care industry is leading the way with new innovations.

Because convenience for customers is now one of the key considerations for any packaging manufacturer, here are some examples of how it’s being prioritized in personal care packaging.

In the personal care packaging sector, taking a sustainable approach to packaging can involve an investment in terms of both time and money, but will ultimately add a substantial amount of value to your brand and products.

If your products are sitting on a shelf among competitors, some consumers may be basing their purchasing decisions purely on packaging, so you want to make sure that yours is as good as it can be to grab their attention instantly.

Using single-use plastic, or non-recyclable materials in your packaging could be generating a huge amount of waste, which not only damages the environment, but could also be putting off more eco-conscious customers from purchasing your products.

As one of the biggest contributors to global plastic waste, the packaging industry has been working hard to find alternative materials that can be used to make the products we use daily more sustainable and environmentally friendly.

Customers are now demanding brands to be more conscious about the ingredients they put into their products, the materials they use to package their formulas, even the individuals they work with.

Packaging trends seem to constantly be coming and going, so it’s important as manufacturers and designers to keep up with the latest innovation and consumer trends so you’re always providing the best packaging possible.