How to balance aesthetics and functionality in cosmetic packaging design

How to balance aesthetics and functionality in cosmetic packaging design

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Prioritize user experience: When your customer purchases something from your brand, you want to ensure that their interactions with the product are optimal, so that they return to make a repeat purchase. This means the packaging for your product needs to be user friendly. Consider things such as ergonomics and ease-of-use. For instance, a dropper bottle is appealing to look at, whilst also facilitating the application of the right amount of product.