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A lot of personal care brands are starting to embrace subscription models and personalized care boxes, from razor brands to toothpaste brands.

Consumers are drawn to these purchasing models as they take the hassle out of stocking up on your daily personal care items. It’s also beneficial to brands as it provides recurring revenue streams.

• By collaborating with famous individuals, brands can stand out from competitors by offering a unique addition to their product offerings that sets them apart from others in the industry. By opting for custom packaging, elements of the individuals persona can be incorporated in the design, adding a personalized touch that will help to encourage an emotional response from admirers of the individual, helping to generate interest in the product.