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In this day and age, you need to go digital to have any chance of succeeding. Therefore, you’ll need to create a user-friendly and visually appealing website where customers can learn about your brand, shop for products, and get in touch with you.

Variation of products: Most cosmetic businesses sell a wide variety of products, which calls for a range of packaging types. For instance, a pressed powder blush has vastly different packaging requirements to a liquid foundation. These variations in packaging needs mean that some products are more vulnerable to breakage than others.

    •    Levels of fragility: Another common issue is the level of fragility of products. Cosmetics such as eyeshadows, blushers, and bronzers, are prone to crumbling during transportation. These types of products require sturdy and robust palettes, that will prevent cracking and crumbling.