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Variation of products: Most cosmetic businesses sell a wide variety of products, which calls for a range of packaging types. For instance, a pressed powder blush has vastly different packaging requirements to a liquid foundation. These variations in packaging needs mean that some products are more vulnerable to breakage than others.

    •    Levels of fragility: Another common issue is the level of fragility of products. Cosmetics such as eyeshadows, blushers, and bronzers, are prone to crumbling during transportation. These types of products require sturdy and robust palettes, that will prevent cracking and crumbling.

A growing number of customers, particularly of the younger generations, are placing great importance on the materials of products they purchase and this extends to the packaging. Recent surveys of US customers showed that a consistent majority would be willing to pay more for sustainable packaging.