News
How Gen Z is Changing the Landscape of Cosmetics Buying
The cosmetics industry is always ready to turn on a dime. And it seems when it comes to younger consumers, they will have to make a big turn.
When...
The Biggest Cosmetics Trends Over the Past Year
As with many industries today, the cosmetics and beauty industry thrives on change. Especially considering the ever-changing landscape of social me...
Why cosmetics companies need sustainable packaging in today’s marketplace
A company’s identity is everything. And packaging is the most visible part of that product’s identity. Packaging should tell the right story about ...
What Is Airless Pump Technology and Is It Right for Your Products?
As a cosmetics company owner, you’ve probably heard the term “airless” when it comes to packaging. But what is it and is it right for your product?...
Trends in cosmetics packaging and ways they can translate to your brand
The cosmetics and beauty industry is a competitive place. Tens of thousands of products compete for our attention each and every day, from brick an...
How Social Media Has Changed the Way We Market Cosmetics
Cosmetics and beauty have always been highly competitive industries and had historically relied on huge advertising campaigns in glossy magazines a...