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How changes in consumer behavior are affecting packaging choices
One of the most significant changes in consumer behaviour in recent years is an increasing demand for sustainable packaging. Individuals are becoming more aware of the impact that packaging has on the environment, and are therefore looking for packaging that is eco-friendly and recyclable.
5 reasons beauty brands are ditching plastic packaging
- One of the main reasons behind beauty brands’ decision to get rid of plastic packaging is because of consumer demand. As people become more aware of the impact of plastic on the environment, they are increasingly seeking out products that are packaged in more sustainable materials.
Clean beauty: which packaging solutions to opt for?
As more and more consumers become conscious of their environmental impact, there has been a growing demand for clean beauty products that are packaged sustainably. Clean beauty, in this context, refers to products that are made using natural, non-toxic ingredients, and packaged in eco-friendly materials
8 things to consider when choosing fragrance packaging
As consumers become more conscious of their environmental impact, sustainability in fragrance packaging is becoming increasingly important. Choosing packaging made from recyclable materials or opting for refillable packaging can be an excellent way to align with customers' values and reduce waste.
Why unisex packaging is on the rise in the skincare industry
Gender neutrality: One of the main drivers behind the popularity of unisex packaging in the skincare industry is the increasing emphasis on gender neutrality In the past, skincare items were marketed exclusively towards either men or women, with varying fragrances, packaging designs, and advertising messages.
Four trends in celebrity beauty product packaging
While some celebrities prefer to keep their personal image to the side lines when it comes to launching beauty products, some choose to feature predominantly on the product - and its packaging! After all, many customers may choose celebrity beauty brands precisely because they are fans of the celebrity in question. Jennifer Lopez's JLo Beauty line, for example, features packaging that incorporates her personal brand, with her signature prominently featured on the products.
Packaging ideas for luxury shampoo brands
Another advantage of this packaging idea is that it provides a large surface area for branding and design. Luxury brands can use this space to showcase their unique brand identity through creative labeling, embossing, or even adding texture to the bottle surface
Four tips for choosing travel-friendly packaging solutions
The obvious advice is to prioritize what you absolutely cannot do without, but beyond that, travel-friendly packaging is the traveler’s best friend. As a cosmetics company, you need to keep all of this in mind when selecting packaging for your travel and mini-sized products.
Packaging solutions for acne-treatment products
Dropper bottles: These bottles are perfect for dispensing liquids and serums, which are commonly used in acne treatments. The best part? Dropper bottles dispense small amounts of product, so you won't waste any and you'll get the results you want without overdoing it.
Four things to consider when choosing mascara packaging
If the target is older adult women, a more sophisticated packaging - for example, glass with bamboo finishes to give it a luxury feel - may be a better choice. If your product is good for everyone, then nothing keeps you from using both designs in order to market them to different demographics. What matters most is that the product stands out from others on the shelf.
How to avoid greenwashing with packaging claims
Firstly, don’t trust any vague claims. Packaging described as sustainable or eco-friendly with no other information as to why it’s those things may be a red flag. What are the materials used? How is it produced? Can it be recycled? Are all questions to ask. Read the fine print to see if the information is there; if not, it’s probably safer to walk away.
Learning Consumer Packaging Preferences Is Vital for Business Growth, says leading packaging provider
Consumer packaging preferences have changed dramatically in recent years. Consumers are becoming more environmentally conscious and demanding sustainable packaging options. They are also looking for packaging that is easy to use, convenient, and enhances the product's efficacy.