Designing a multi-pan eyeshadow palette takes more than picking the right colors. It also means thinking about layout, packaging, and how people will use the product. Good design helps a palette look better, work better, and sell better. These choices matter whether you're making private label cosmetics or white label palettes.
Layout and pan configuration
Start with the layout. The number of pans and how they’re arranged makes a big difference. Choose shapes that fit your brand—round, square, or custom. Make sure the layout is easy to use. A clear, simple setup helps users pick colors quickly.
Materials and printing techniques
The materials you choose affect how the palette looks and feels. Paperboard, plastic, or metal are common options. Custom printing like CMYK UV printing or metallic foil printing adds a special touch. Include a clear logo, ingredient list, and registry info. This keeps your packaging both useful and legal.
Formula and shade selection
Your formula must work with your packaging. Creams, powders, and baked shadows behave differently. Test to make sure they hold up over time. Mix different finishes—matte, shimmer, glitter finishes, and metallic finishes—to offer variety. This makes your palette useful for many looks.
Brand compatibility and labeling
Design choices should match your brand’s style. Fonts, colors, and artwork must stay consistent. Labels need to be easy to read and follow regulations. A private label order can give you flexibility to build a strong visual identity. White label palettes make it easier to get started.
Functionality and user experience
Think about how people use your palette. Features like mirrors, magnetic closures, and sturdy cases improve their experience. Refillable pans or custom setups can also make your palette stand out. Online, cookies help run websites smoothly. These include cookies that are strictly necessary. They also include consent preferences for things like personalization.
Website integration and digital tracking
Your website should help users learn and shop with ease. Cookies help with performance, secure areas, and tracking traffic sources. These tools also help you work with third party providers and advertising partners. A good digital setup helps with personalization. It also shows product features clearly.
Working with a manufacturer
A reliable private label cosmetics manufacturer makes the process easier. They handle everything from design to delivery. If you’re planning a launch or scaling up, contract manufacturing can support your next steps. Contact us to learn how we can help bring your eyeshadow palette to life.