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The skincare and beauty industry is highly competitive, with countless brands vying for customers' attention. With the rise of social media and online shopping, the industry has become even more crowded, making it challenging for brands to stand out. One of the essential factors that can differentiate a brand from its competitors is the packaging.

Packaging plays a vital role in the skincare and beauty industry, as it protects the product from external factors, prevents contamination, and maintains the quality of the contents. Keep reading to discover the importance of packaging in product protection and preservation in the skincare and beauty industry: