10 Beauty and Personal Care Trends in eCommerce Set to Shape 2024

10 Beauty and Personal Care Trends in eCommerce Set to Shape 2024

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A lot of personal care brands are starting to embrace subscription models and personalized care boxes, from razor brands to toothpaste brands.

Consumers are drawn to these purchasing models as they take the hassle out of stocking up on your daily personal care items. It’s also beneficial to brands as it provides recurring revenue streams.