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4 ways packaging can help you achieve your brand objectives
Aesthetics aside, your packaging should be designed with the user in mind. Ease of use, whether in dispensing the product or storing it, contributes to a positive user experience.
Whether you’ve got a foundation that doesn’t pump out enough product, or lipgloss that leaks every time you use it, customers do not like packaging that isn’t functional. Make sure your packaging is fit-for-use and you’ll quickly enhance customer satisfaction and loyalty.