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The ongoing discourse around gender identity is increasingly influencing product design and marketing strategies. Gone are the days when blue was reserved for boys and pink for girls. Nowadays, many brands are choosing to steer away from presenting products as gender-specific. 

This move, however, tends to be more apparent within new brands rather than established brands. But whether you’re new to the cosmetic and skincare industry or you’ve been hanging around a while, there’s certainly value in evolving your packaging design in line with changing cultural attitudes. After all, it’s important to keep up with changing tides or risk being left behind. With this in mind, here are some ideas for gender-neutral packaging design:

In recent years, we have seen some great examples of how brands can go against the grain and embrace customers’ calls for more inclusivity.

Here is how genderless packaging is transforming the beauty industry.