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How to avoid greenwashing with packaging claims
Firstly, don’t trust any vague claims. Packaging described as sustainable or eco-friendly with no other information as to why it’s those things may be a red flag. What are the materials used? How is it produced? Can it be recycled? Are all questions to ask. Read the fine print to see if the information is there; if not, it’s probably safer to walk away.
When Is Packaging Truly Sustainable? APackaging Group Explains How to Spot Fake Sustainable Products.
The use of eco-friendly, sustainable materials is of growing importance as we try to reduce our impact on the environment - and this has resulted in a high demand for sustainable packaging as well. Many brands have taken action to make their packaging sustainable,
Sustainable Luxury: APackaging Group Masters the Secret of Luxurious, Eco-Friendly Packaging
A growing number of customers, particularly of the younger generations, are placing great importance on the materials of products they purchase and this extends to the packaging. Recent surveys of US customers showed that a consistent majority would be willing to pay more for sustainable packaging.
How brands, suppliers, designers and manufacturers can drive forward sustainability
The process begins with brands identifying opportunities within the supply chain where the creation of the product can be made more environmentally friendly. This information can then be used in the product design stage and at each stage of product creation.
Studies show that consumers really do care about sustainable packaging
Other than sustainable packaging solutions being much better for the environment, there’s another important reason why more manufacturers should invest time and resources into sustainable alternatives – it’s what your customers want.
A Basic Guide to Priming Your Cosmetics Packaging Design
With any cosmetic product today, the packaging is what usually grabs the attention of the consumer before anything else. If that packaging tells th...
Trends in Sustainable Cosmetic Packaging
Sustainability continues to be a hot topic in the beauty and cosmetics industries where corporate practices and packaging are concerned. As the yea...
5 Advancements and Marketing Trends in the Beauty Industry
With a focus on meeting the consumer’s needs, the beauty industry is leveraging digital innovations to customize and personalize different beauty t...