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How does skincare bottle design affect brand identity?
Skincare bottle design shapes how customers see a brand and understand its products. Packaging can show quality, purpose, and function before the u...
5 reasons why color choice is important for packaging
To illustrate this reason, we can take a look at McDonald’s branding. The choice of red and yellow was a deliberate one, as the red triggers feelings of appetite, while also attracting attention. The yellow works to inspire feelings of happiness and friendliness.