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How to achieve the “apothecary aesthetic” for your skincare brand
The apothecary era was steeped in stories of remedies and discoveries. To bring this element of storytelling to your own brand, craft a narrative around your products, showcasing the origins of the ingredients, the inspiration behind their creation, and the benefits they offer. Not only will this serve as a nod to the time of apothecaries, but it will also help to build your brand identity and encourage brand loyalty. You could also include handwritten notes in limited-edition batches, to really infuse that old-world, bespoke charm into your customer products.